5 January 2002 - I write the ads

Jay Scott : Daily Whale : archive : 2002 : 5 January 2002

The Greatest Show on Earth

I set the goals that make the whole world run.
I keep a database on everyone.
I change the future when I make the fads.
I write the ads, I write the ads.

clue:

To the tune of “I write the songs that make the whole world sing,” written by Bruce Johnston but most famously sung by that master of irony, Barry Manilow.

take oh take this clue away