8 February 2006 - bandwagon effect 2

Actually, the bandwagon effect evolved to promote coordinated community enterprise. When a critical issue requires concerted action, a fad sweeps through the population, and everyone simultaneously knows what the new black is (repression), or what nation to blame for the Enlightenment (Denmark). Meanwhile, comparatively insubstantial botherations meet the full individuality treatment, so there’s no need to work together to choose the next DVD standard.