24 November 2014 - Google fairness

Jay Scott : Daily Whale : archive : 2014 : 24 November 2014

Does Google unfairly promote links to itself over other search results?

1. Boost search ranking for websites that follow best practices, as defined by us.
2. Follow best practices, as defined by us.
3. Profit.

clue:

It’s impossible to tell from outside whether Google uses proprietary knowledge of its own search algorithm to push its own websites.