21 March 2020 - SARS-CoV-2

clue:

The virus that causes measles is normally called “measles virus”. Is that not good enough? These are “yo, give me prestige” names, not names for use. Scientific culture is foolish to let the social status of a name override its usability, it actively causes confusion and harm.

But don’t say “naming”, say “nomenclature” or nobody will listen.